Own business: how to open a flower shop with delivery.
If you are planning to open your own flower shop or this direction seems interesting, then we are ready to tell you all the most important information on this topic.
Floristry shops will always be in demand among the population, because flowers are almost a universal present for all occasions. However, in this regard, the competition in the flower market is very high. In addition, most days of the year, revenue will be unstable, because most bouquets and flowers are bought closer to the holidays. To keep your business afloat, you will need to solve a number of the following tasks:
1 Find a passable place.
This is the most important thing in this business. Do not save on rent at the expense of visitor traffic. It doesn't have to be a large space. There should be just enough space to store bouquets and plants, as well as to accommodate staff (rest room and bathroom).
The trade pavilion should be beautiful and clean. Make the space attractive to the client's eyes. At the same time, it is not necessary to buy additional decorative elements, because the flowers themselves are a great decoration.
If the store is located in a crowded place (for example, near a cafe or restaurant) and is well designed, then this will significantly increase the chance of sales on weekdays.
2 Choice of suppliers.
Experienced florists recommend choosing suppliers in your city or trusted suppliers with checking all kinds of reviews about their work.
3 Establishing ways to sell products.
One way to increase sales is to deliver them directly to the customer. But business cards are a thing of the past. Now you can advertise your delivery on social networks (Instagramm, Facebook, etc.) or use special platforms to promote sales.
One of these platforms is the aggregator of flower shops Floristum.ru. You can add the products of your store to this aggregator and simply receive ready-made orders from customers, and then deliver them later. Many flower deliveries in Moscow are organized on this principle.
4 Shop equipment.
To keep the flowers fresh, they require special refrigerators or installations. In order to correctly install the equipment, it is better to contact specialists.
In addition, you need to take care of lockers and racks, as well as a minimum set of furniture for staff (chair, table, clothes hanger, etc.)
5 Hiring employees.
If you are good at flower arrangements or if you have the skills of a florist, you can hire workers with no experience and train them yourself. Such sellers will be cheaper labor. But if there are no skills, then it is better to hire experienced florists and just control their activities.
6 Bookkeeping.
At first, in order to save on the services of an accountant, you can use outsourcing services. Accounting for individual entrepreneurs is carried out according to a simplified taxation system.
These are the main tasks to be solved in the first place. Any business can be developed if you put enough effort into it and properly manage your budget and other resources.
